Blue Vase Marketing Chooses NexxPhase to Drive Expansion of Direct Response Television (DRTV) Campaigns

Blue Vase Marketing chooses NexxPhase Customer Interaction Manager

Atlanta, GA (PRWEB) November 28, 2012–Blue Vase Marketing, LLC, a full service turnkey provider of Campaign Management for Direct Response Marketing products and a recognized direct response leader, has chosen Atlanta-based NexxPhase as a their Contact Center Infrastructure provider. In the arrangement, NexxPhase will provide all the features of a multichannel Tier One contact center. The Blue Vase teams of in-house cross trained sales professionals not only take orders and sell product, but sell the value of the product. With a focus on soft-offer sales, call maximization and product continuity, Blue Vase ensures the highest levels of channel integration, customer satisfaction and loyalty.

Today’s Direct Response marketer has to optimize priorities to close business when an opportunity presents itself, while building better agents and a more responsive and cost-effective infrastructure to increase sales and improve First Call Resolution

  • Use of trained in-house and at-home agents to accommodate sales during surge and high-demand periods
  • Strategic use of Self Service tools such as Interactive Voice Response (IVR)
  • Integration with Social Media and Web engines
  • Employ performance-based routing
  • Measure and track agent performance

Michael Sciucco, CEO of Blue Vase had this to say: “We were struggling with systems and channels that were not integrated. Today, with virtually no capital expense, we have a fully functional multichannel call center. NexxPhase has removed the complexity of managing costly on-site infrastructures, which means we can focus on closing sales and retaining customers.” With hundreds of TV channels to choose from and thousands of products vying for our attention, the DRTV marketer has to build the strongest employee base that can reach out through every channel, and close every bit of business that’s available.

About Blue Vase
Blue Vase Marketing ( is a one stop Direct Marketing Management Company with the ability to take a product from concept to the customer’s doorstep. Blue Vase Marketing, LLC was founded in Beverly Massachusetts in February, 2009 by business entrepreneur and Corporate Counselor, Michael Sciucco. Blue Vase offers a comprehensive suite of sales, call maximization, campaign management, customer satisfaction, and fulfillment and subscription services.

About NexxPhase
NexxPhase ( helps companies shatter brick-walled customer channel siloes. The open, cloud-based NexxPhase Customer Engagement PlatformTM powers a SingleViewTM of each customer across all interaction channels and is packaged with commercial-grade contact center services in a customer-friendly, pay-for-use business model with no upfront fees or fixed minimum charges.

Media Contact:
Dominique White 800-761-2316